Leveraging can be described as the process of using the efforts of others and making use of other resources to grow your business. When you leverage your time and effort you can achieve more success in a shorter period of time. By using the power of leverage you are not only working hard but you are also working smarter. Any business or person that can implement the power of leverage stands a better chance of success.
As an affiliate whether you decide to promote your own product or someone else's product you can use the power of leverage to increase your chances of success. Let's say you have created your ebook and you are now ready to promote it. Instead of trying to promote your ebook all by yourself, you can offer your product to an affiliate network such as Clickbank giving other affiliates the chance to promote your ebook for a commission. This would be very smart on your part as your ebook could reach a larger audience in a shorter period of time which could increase your sales dramatically. Pretty soon you could have thousands of affiliates promoting your ebook. They will earn a commission from each sale made via their efforts and you will be earning from their efforts as well. Your ebook could end up in the hands of a super affiliate who has a big list, huge followings and excellent marketing skills which would be a huge win for you if such a guru decides to promote your ebook.
If you are promoting other merchants products then another perfect example of leverage is article marketing. One reason why article marketing is so widely recommended is because of its leveraging capability. When you write an article and publish it on an article directory site such as ezine this is an excellent way of leveraging time and resources. By putting your article on ezine you are leveraging a highly ranked and popular site that is viewed by millions on a daily basis. This could bring instant traffic to your site giving you exposure that you could only dream of getting from your own site and guess what its FREE. When you have good articles on ezine, people have the right to republish them as long as your information such as your name website etc remains in tact giving you credit for the article. Pretty soon your article could be on hundreds of other sites with a link to your products and website. That is LEVERAGE. You are getting massive promotion not only from your effort but from the effort of the hundreds of persons who decided to republish your article.
Making use of article submission services is an excellent way to leverage. Article submission services facilitates the publishing of your articles to hundreds of article directories all at once. For those of us who write articles we all know how time consuming it can be to upload just one article to one article directory so just think about how much time and effort you could save by leveraging article submission services.
You can leverage the power of social networking sites such as Twitter, Myspace and Facebook. Facebook has over 500 million users and represents a huge market potential if you know how to market yourself and build your brand without spamming. You can consider connecting all your applications, websites, social media, rss feeds together. For example a lot of times you can connect your twitter account to your blog to your facebook account to your fan pages to your digg and the list goes on. You just have to know how to do this. By connecting all these applications you can sometimes make one post and it is updated on all your other applications and social sites, instead of going to each of these sites and updating each individually.
When you learn the art of leveraging then sometimes all you need to do is make a start and through the power of leverage this can continue growing even if you decide to stop working on that project. Affiliates you should always be looking at ways to work smarter and you should always be looking at ways to do things quicker. Start leveraging.
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